Content File Structure

A primary step in the web design process is planning your content.

How will the web designer properly design a site for you without knowing details about your website content? Sussing out content for your website can indeed become confusing and overwhelming but the web designer cannot possibly provide you with content nor is it legal to cut and paste content from elsewhere, without granted permission. To give you the best possible solution for your needs, it is imperative to know what you are trying to do and for you to provide your own copy and images accordingly. The following is a good starting point, for clarity and sanity.

Think of the different pages your website will likely have. Create a folder structure accordingly, for example in your documents directory or on your desktop.

Begin with the main website folder (label it: e.g. My Website) that will contain all the other folders that represent the pages of your website (e.g. Home, Products, Services, Gallery, etc). In this way you can rename folders as / if necessary.

Inside each of the page folders you can add the content that is required, such as, the text document, images folder, media folder, etc, and add the appropriate items as you source or create them.

Creating a content file structure will also help you think about the sub pages. For instance you may have a products page that is an overview for each product, but you also want each product to have it’s own dedicated page. In your Products folder you can create a folder called ‘sub-pages’ wherein you can create each sub-page folder. Creating a structure like this makes it easy to see the full number of web pages required. The main pages and subpages, will influence the type of menu your site will have in turn affecting and influencing the website design and layout.


  • Create a Page Structure for your website.
  • Make folders and label them by page title e.g. Home, About, etc. These folders will house the content you have for each page…
  • Save your text and all the assets of the page, such as audio, video, images etc inside each folder. If there is a large number of each, then create subfolders and label accordingly.
  • If there are subpages, create a directory labelled ‘subpages’ inside the folder that represents the page requiring subpages.
  • SEO TIP: Label assets e.g. images descriptively.
  • If there will be a slideshow, group all the slideshow images into a sub folder. Slide shows are optional ways of engaging users.
CONTENT TIP: Your content is important and determines a pages layout in a custom design.


When you have completed the folder structure and reached the point of adding content inside each folder, do check through to see if you are satisfied with it. You can improve this at leisure and when you are certain that you are finished, don’t be surprised if weeks have gone by to reach this point. If you have come to the conclusion that you are happy with your content within only a few hours of creating the folder structure, do let me know so that I can run and hide from you!, otherwise, do take a rest and look at it once more with fresh eyes. When you are undoubtedly sure that you are happy with your content, link to the content upload form in the C-Zone or zip up your website folder, upload to Dropbox or WeTransfer, and send me the link. You can look forward to hearing from me within 24 – 72 hours!


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